Essay

Although this is an undergraduate course, I expect a high standard of work from each student in this class in terms of accuracy, quality, completeness, and English grammar.   I expect your answers to each question to be fully developed; not brief and skimpy.  Remember, this exercise is worth 20% of your final grade.  A one page answer to each of the following questions would be considered a minimum response.

1.     10 Points:  Chapter 2 of the text discusses “Performing the Analysis Process”.  1.) Using Table 2.1 and the related text discussions, identify and explain the “Four Categories of BCA” (under “Scope of Analysis”).  2.) In your opinion, which one of those four categories is most critical in analyzing BCA in today’s business world? 3.) Describe/Explain the “Specific Targets” you would analyze in performing a BCA for that specific category as they would apply to Amberton University.  (Or, you can apply that analysis to Tesla if you prefer.)

 2.     10 Points:  Chapter 3 of the text discusses “Avoiding Analysis Pitfalls”.  1.) Using Table 3.1 and the related text discussions, identify and explain the “Four-Level Hierarchical Model of Analysis Failures”.  2.) In your opinion, which one of those four levels is most likely to occur (or most critical) in analysis failures in today’s business world?  3.) Describe/Explain the specific elements you might expect to see in this level of failure (under “Nature of Problem”) as they might apply to Amberton University.  (Or, you can apply that analysis to Toys-R-Us or Blockbuster if you prefer.)