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TruLocal Marketing

 For Trulocal canadian :

Draw a Product Life Cycle and identify the stage that you think your product is at on it. Explain why you think that your product is at this stage. What marketing strategies should be considered next?

Subscribe to the trial account at http://animoto.com/  and complete a 15-30 advertising video (or use any video-making software you like)  for your product. Include a link in your word doc

Overall professionalism (cover page with title, date, names, course code and section, instructor’s name, section title headings, spelling, etc.)

Format: 

  • A typewritten 1-2 page e copy: See format example below.
  • The 1-2 pages include a title page that includes the assignment title, date, name of this class and section, the instructor’s name bibliography with citations.  No less than 11point font and spaced   1.5.

Your paper will be reviewed for correct spelling and grammar. Use APA format for all sources. Remember to source through your document, not just at the end.

Assignment Rubric: 

Product life cycle and marketing strategies

0-4

Is missing all  or parts of plc, rationale and appropriate market objectives and strategies

5-6

Includes a complete   Plc clearly identifying where current product is and supports with researched   rationale.

Somewhat   identifies marketing objectives and strategies that support position

7-8

Includes a   complete Plc clearly identifying where current product is and somewhat   supports with rationale.

Clearly   identifies marketing objectives and strategies that support position

9-10

Includes a   complete Plc clearly identifying where current product is and supports with   researched rationale.

Clearly   identifies marketing objectives and strategies that support position

Completion of   Animoto advertising video

0-2

Is missing some or all of the video.

3

Completion of   advertising video less than 25-30 seconds that demonstrate some creativity   and some application of objectives

4

Completion of   advertising video 25-30 seconds that demondemonstratestrates some creativity and some   application of objectives

5

Completion of   advertising video 25-30 seconds that demonstrates creativity and application   of objectives