support@essaywritingexpert.orgQuestion 1
Critically evaluate the key factors at the macro and industry level affecting UK Pet Food sector.
Your answer should include:
- Market overview (10 marks)
- Competitor analysis (3 competitors) including application of Porters Five Forces
(15 marks)
- PESTLE analysis (15 marks)
[40 marks total]
Question 2
Using appropriate framework of analysis, identify and evaluate the strategic options facing Pedigree. Recommend how Pedigree can grow market share over the next three years stating in a clearly defined SMART objective, developing appropriate marketing strategies for its target market.
Your answer should include:
- Application of Ansoff Matrix to Pedigree and justification of the growth strategy chosen and the target market. (25 marks)
- Development of the implementation strategies for the marketing mix (4Ps or 7Ps).
(35 marks)
[60 marks total]