Marketing Course Assignment (Create a Marketing Plan)

[Section 1:Requirements]
Make a complete marketing plan report for a listed company in Saudi Arabia called “Extra” (URL: www.extra.com ), it is required to do all the steps of the Marketing Plan, including (and not limited to):
1. Business Mission Statement
2. Situation or SWOT Analysis
3. Objectives
4. Marketing Strategy
5. Target Market Strategy
6. Marketing Mix
7. Implementation
Notes:
– To understand what exactly should be done for each of the above list items, refer to the following book “Marketing 11e by Lamb, Hair, and McDaniel)
– it is very important to be VERY SPECIFIC in pointing problems and in proposing solutions.
– The report of the project should not exceed 20 to 25 pages using double spaced font 12, note that number of pages does not include appendixes.

[Section 2: How project work to be done]
– bi-daily progress must be reported via Upwork system to ensure that the project is on track.
– The deliverable of the project is one report, it should be sone in the following sequence:
1. Initial “first draft report” (contain all requirements)
2. Final “first draft report” (contain all requirements), this will be considered as a payment milestone.
3. Initial “final report” (contain all requirements)
4. “Final report” (contain all requirements), this will be considered as a payment milestone.

[Section 3: Deadline and milestones]
1. Initial “first draft report” by: 15-NOV-2024 06:00PM (GMT+3)
2. Final “first draft report” by: 16-NOV-2024 06:00PM (GMT+3)
3. Initial “final report” by: 21-NOV-2024 06:00PM (GMT+3)
4. “Final report” by: 22-NOV-2024 06:00PM (GMT+3)

[Section 4:Deliverables Acceptance Criteria Section]
To accept the deliverables of this project, each should meet the following:
– matching all what is stated in “Section 1:Requirements”.
– Recent & valid data must be used in this project.
– trusted or valid resources for data should be used, such as official financial statement, reports, announcement from “Saudi Exchange Market”, Company (or its competitors) Official websites,  market research reports from well-known market research companies. CHATGPT or Wikipedia data IS NOT ACCEPTABLE.
– attach all data resources to the final report.