Case Study #4

 Case Study 4

Target Market Segmentation: How Tesla Pulled off a Billion Dollar Pricing Strategy in the Automotive Industry

Author: Taylor Wells

The case study has been posted on Canvas.Questions1.   What is Tesla’s segmentation method?2.   How does Tesla’s segmentation influence the brand’s pricing strategy?3.   Considering the competitive in electric vehicle market, do you think Tesla should revise its segmentation strategy? 

See below