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Topic Optimising User Journeys on Enterprise Websites: A Comprehensive Guide
Audience Executives and senior managers in marketing, digital and technology at an established leading / large brand or enterprise with needs for (new or refreshing):Digital product strategy and technology strategyProduct design and build: website, app and bespokeplatform (e.g. eCommerce, transactional, etc.)
Voice Intelligent, yet friendlySophisticated, yet succinct
Channel WebLinkedIn Instagram Facebook Twitter EDM



Structure Intro 10%Highlight the concept of user journey optimisationas a crucial element for improving user engagement and conversion on enterprise websites.Emphasize the strategic importance ofunderstanding and designing user journeys for senior leadership in enhancing digital experiences.BodyDefine user journey 10%o What is user journey? in the context of an enterprise websiteo The importance of user journey mapping in understanding user interactionsKey elements (3-5) of an effective user journey20%o Name and elaborate on each element (e.g. Clarity and simplicity)Common pitfalls (3-5) to avoid 20%o Name and elaborate on each pitfall (e.g. Ignoring user feedback)Strategies / tactics (3-5) to optimise for optimisinguser journeys 20%


o Name and elaborate on each pitfall (e.g. A/B testing)o The iterative process of implementing changes based on user feedback and analytics.o Highlight key performance indicators (KPIs) that can measure the success of optimized user journeys.


How to implement changes and measure success15%Outro 5%SummarySpeak to our teamEDM Summary & Social copyA short summary for EDM before readers click thelink to read the full article. Will show some examples once the article is finalisedSocial copy for LinkedIn. Will show some examplesonce the article is finalisedSourceso Provide credible sources to back up the points made inthe blog such as articles, reports, studies and books.
CTA Read more Download a resource Subscribe to newsletter Follow on social Book a consultation
SEO – Keyword Please recommend at least 5 keywords
Word count 1500 words
Direction Processo Please provide an outline before start writingContento Use Australian spellingo Use active voiceo Be succinct



Deliver in MS Word
Font Century Gothic
Heading 24 Bold
Subheading 12 Bold + Italic
Body 12 NA




Outline by 2 days after contracting
First draft by 5 days after contracting
Final by 7 days after contracting

2024.07_Optimising User Journeys on Enterprise Websites -A Comprehensive Guide_Brief_MZ