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Ansoff Matrix to Pedigree

Question 1

Critically evaluate the key factors at the macro and industry level affecting UK Pet Food sector.

 

Your answer should include:

  • Market overview (10 marks)
  • Competitor analysis (3 competitors) including application of Porters Five Forces

 

(15 marks)

  • PESTLE analysis (15 marks)

 

[40 marks total]

Question 2

Using appropriate framework of analysis, identify and evaluate the strategic options facing Pedigree. Recommend how Pedigree can grow market share over the next three years stating in a clearly defined SMART objective, developing appropriate marketing strategies for its target market.

 

Your answer should include:

  • Application of Ansoff Matrix to Pedigree and justification of the growth strategy chosen and the target market. (25 marks)

 

  • Development of the implementation strategies for the marketing mix (4Ps or 7Ps).

 

(35 marks)

[60 marks total]