Assignment brief

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*W77581A*
Pearson BTEC International Level 2 Award, Certificate, Extended
Certificate, Diploma
June 2023 – Version 1
Recommended time 20 hours 60109P Paper
reference
Information Technology
UNIT 1: Using IT to Support Information and Communication
in Organisations
Pearson Set Assignment Brief
Single Part Assessment
You must have:
Bakery_sales_data.csv
For use with:
Pearson BTEC International Level 2 qualifications in Information Technology
W77581A
©2023 Pearson Education Ltd.
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Instructions to Teachers/Tutors
The Pearson Set Assignment will be assessed internally by the centre using the unit
Assessment Criteria detailed in the qualification specification. The assignment will be
sampled by the Standards Verifier as part of the standards verification annual centre visit.
Conditions of supervision
The Pearson Set Assignment should be undertaken in conditions that assure the
authenticity of outcome. This may require supervision.
We advise that the Pearson Set Assignment be completed in sessions that come to a total
of 20 hours. The Pearson Set Assignment should not be shared with learners prior to the
start of the assessment period. Teachers/tutors are responsible for security of the Pearson
Set Assignment and materials.
Outcomes for submission
Learners must complete this Set Assignment on a computer using office productivity
software and communications tools and platforms. Learners should record evidence of
the use of communication platforms in an appropriate format using office productivity
software. Learners must save their work regularly and ensure that all materials can be
identified as their work.
Learners are provided with a sample of data that they can use, in addition to their own
data and information, for Activity 2 and Activity 3.
Learners must submit their own, independent work as detailed in the Set Assignment.
Each learner must complete an authentication sheet.
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Instructions to Learners
Read the Set Assignment carefully.
You will be asked to carry out specific activities using the information provided. You will
be given a specific time period to complete the assignment.
At all times you must work independently and must not share your work with other
learners. You must complete an authentication sheet and submit this along with
your work.
Set Assignment Information
Cutbiss Bakery is a small chain of bakeries with two shops in different locations across the
United Kingdom. The company produces a range of cakes and desserts each day that are
sold in the shops.
In each shop the company employs a manager and three bakers. The managers and
the bakers work in the kitchen producing the cakes and desserts and interact with
customers.
The company also has a head office that employs a further six staff (including
management) who support the other functions of the business. Some of its staff have
additional needs such as sight loss and motor function impairment.
The company has a website where customers can place orders for:
• bulk orders of cakes and desserts for events
• unique celebration cakes e.g. birthdays, weddings etc.
Online orders must be collected by the customer from one of the shops.
Currently the company makes only limited use of social media.
You have been employed by Cutbiss Bakery to work alongside the company’s existing
IT staff. As part of your role, you will look at how using IT can support different aspects
of the business and help prepare information that will be communicated to internal and
external stakeholders.
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Set Assignment
You must complete ALL activities.
ACTIVITY 1 – suggested time 4 hours
The owner of Cutbiss Bakery wants to invest large sums of money upgrading and
expanding the company’s use of IT.
Produce a report showing how IT can support the business needs of the company, and
how IT provides value for a business.
Your report should:
• explore the business needs of Cutbiss Bakery (and other food and drink producers/
retailers) which may include (but is not limited to):
– engaging and communicating with current and potential customers
– improving sales and increasing profits
– providing internal and external stakeholders with relevant information about the
company and its products
– improving productivity of staff
– meeting the needs of staff and customers
• explore how data and computer systems support the business functions of Cutbiss
Bakery and other commercial businesses in the hospitality (food and drink) sector.
• provide an evaluation of the value of data and computer systems, and their potential
impact on Cutbiss Bakery.
When completing your report, you should draw on your knowledge of IT and data within
organisations as well as research into commercial businesses specifically in the hospitality
(food and drink) sector.
This activity covers learning aim A.
A.P1, A.P2, A.M1, A.D1
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ACTIVITY 2 – suggested time 8 hours
You must prepare an information campaign and communicate it to internal and
external stakeholders.
The campaign could include (but is not limited to):
• updates on sales for senior managers such as:
– sales trends
– popular and less popular products
• communications to improve customer engagement
• adverts to attract potential customers.
Your manager has provided you with some data on recent sales that you can use in
your campaign. You should also use this data to help inform what additional data and
information you might gather and how you will approach the information campaign.
Produce a communications plan for your information campaign.
Your plan should provide details of:
• the data that you have gathered, interpreted and prepared for inclusion in the
campaign
• the internal and external stakeholders that will be targeted in the campaign
• the mediums/platforms of communication that will be used to communicate with the
identified stakeholders
• the keyword strategies you will use
• content plans for a series of related communications
• a publishing schedule.
Your plan should also include a rationale, where you give reasons for the planning
choices you have made, supporting these with appropriate evidence.
You should use both the provided data set and data that you source yourself.
This activity covers learning aim B.
B.P3, B.P4, B.M2, B.D2
You are provided with this file for use during this task:
Bakery_sales_data.csv
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ACTIVITY 3 – suggested time 8 hours
You must now implement the information campaign that you planned in Activity 2.
You should ensure that you:
• make effective use of a range of information, platforms and mediums
• communicate with both internal and external stakeholders in a manner that is
appropriate for the:
– chosen medium/platform
– target audience
– key messages
– brand/company image.
You may evidence this activity using any sensible method (or combinations of methods).
Your evidence may include, but is not limited to:
• annotated screen shots
• printouts/PDFs generated from productivity software
• presentations/slide shows
• copies of the original work (e.g. word processing documents, image/video files).
This activity covers learning aim C:
C.P5, C.P6, C.M3, C.D3
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Assessment criteria
Pass Merit Distinction
Learning aim A: Explore how IT meets the needs of
organisations
A.D1 Evaluate the value
of data and computer
systems and their potential
impact on an identified
organisation in relation to
their business needs.
A.P1 Outline the business
needs of an identified
organisation.
A.P2 Outline how data and
computer systems support
the business functions of an
identified organisation.
A.M1 Describe how data
and computer systems
provide measurable
value for an identified
organisation.
Learning aim B: Plan an information campaign for an
identified organisation B.D2 Produce a
comprehensive
communications plan for
an information campaign
that will use a range of
information, platforms and
mediums.
B.P3 Produce a basic
communications plan for an
information campaign.
B.P4 Prepare information
for internal and external
stakeholders ready for
inclusion in a campaign.
B.M2 Produce a
detailed and effective
communications plan for
an information campaign
that will use a range of
information, platforms and
mediums.
Learning aim C: Produce an information campaign for
an identified organisation
C.D3 Implement a
comprehensive and
effective information
campaign to communicate
with internal and external
stakeholders using of
a range of information,
platforms and mediums.
C.P5 Communicate
information to internal
stakeholders using an
appropriate method as
part of an information
campaign.
C.P6 Communicate
information to external
stakeholders using an
appropriate method as
part of an information
campaign.
C.M3 Implement a detailed
information campaign to
communicate with internal
and external stakeholders
making use of a range of
information, platforms and
mediums.

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