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Case Study

A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

Case Study – Corporate Personhood, Business Leadership, and the U.S. Presidential Election of 2012

Preparing the Case

Before you begin writing, follow these guidelines to help you prepare and understand the case study:

  • Read and Examine the Case Thoroughly
    • Take notes, highlight relevant facts, underline key problems.
  • Focus Your Analysis
    • Identify two to five key problems.
    • Why do they exist?
    • Who is impacted?
    • Who is responsible for them?
  • Uncover Possible Solutions/Changes Needed
    • Review course readings, discussions, outside research, and your experience.
  • Select the Best Solution
    • Consider strong supporting evidence, pros, and cons. Is this solution realistic?

Writing the Case Study Analysis

Once you have gathered the necessary information, a draft of your analysis should include these general sections, but these may differ depending on your assignment directions or your specific case study:

  • Introduction
    • Identify the key problems and issues in the case study.
    • Formulate and include a thesis statement, summarizing the outcome of your analysis.
  • Background
    • Set the scene: background information, relevant facts, and the most important issues.
    • Demonstrate that you have researched the problems in this case study.
  • Evaluation of the Case
    • Outline the various pieces of the case study that you are focusing on.
    • Evaluate these pieces by discussing what is working and what is not working.
    • State why these parts of the case study are or are not working well.
  • Proposed Solution/Changes
    • Provide specific and realistic solution(s) or changes needed.
    • Explain why this solution was chosen.
    • Support this solution with solid evidence, such as:
      • Concepts from class (text readings, discussions, etc.)
      • Outside research
      • Personal experience (anecdotes)
  • Recommendations
    • Determine and discuss specific strategies for accomplishing the proposed solution.
    • If applicable, recommend further action to resolve some of the issues.
    • What should be done and who should do it?