Concepts Of Customer Data Dynamics And Sub-Concepts

document 1

Choosing one of the following Apple, Facebook, Samsung and Google, Briefly discuss how this organization builds its concepts of customer data dynamics and sub-concepts. The chapter reading materials below provide several examples of customer data dynamics and sub-concepts. (page 1 to 3 )


Follow rubric guidelines

Specialized Knowledge – Student provides a strong introduction to the paper that gives a background of the situation and includes a great thesis statement; provides a strong conclusion.

Broad Integrative Knowledge  – Pulled research from 5 or more sources and at least 3 are from peer-reviewed sources.

Program Objective – Identified and discussed 3 important points required by the assignment description.

Course Objective  – provides 3+ examples of the points discussed in the paper and cites sources to support his/her findings.

Organization – Student organizes paper with APA style headings.

Grammar – Paper contains no errors.

APA – Paper contains 0-1 APA errors.

Paper length – Paper exceeds the length requirement and is 3 pages in length.

APA formatting Microsoft Word 2007.mp4 – YouTube

Document 2 (1 page)

EON ( is a European electric utility company based in Essen, Germany. The company runs one of the world’s largest investor-owned electric service providers, with over 78 thousand employees and 26 million customers. Please review this video link and discuss the following:

  •  What makes EON different from any other energy service providers that you know?
  •  How is EON using technology to leverage customer experience?
  • What were the driving forces that stimulate EON to change (Technology, Market forces, Social trends, Political and Regulatory)? Choose one or two, and justify your choice.

Your responses should meet the requirements of the rubric. Submit your main response by 11:55 pm ET, Day 3, and respond to two other student posts by 11:55 pm ET, Day 7



APA formatting Microsoft Word 2007.mp4 – YouTube