Organizational crises often play out in the public, with broad media coverage. , you will review a recent corporate crisis (past 5 years) and write a 400-600 word overview. Research and include the company’s statement and spokesperson with a title. Share your view on these selections.
Also include the reaction to the crisis by outside stakeholders (activists, customers, community, etc.) along with at least two examples of media coverage and a brief summary of each. Share how the crisis was resolved (fine, product recall, apology, lawsuit, etc.). Include your version of a statement for this crisis.
- For examples of recent crises, see the lecture and Crisis Review: The Top 21 Crises Of 2022, Part 1Links to an external site., Part 2Links to an external site., Part 3Links to an external site..
- Remember to include a brief overview of the crisis, the spokesperson, a company statement, the reaction by stakeholders, examples of news coverage, and how the crisis was resolved. Write a short statement about this crisis as if you were the PR Director for the company involved.
- Follow Associated Press Style
https://www.provokemedia.com/long-reads/article/crisis-review-the-top-21-crises-of-2022-(part-1-of-3)
https://www.provokemedia.com/long-reads/article/crisis-review-the-top-21-crises-of-2022-(part-2-of-3)
https://www.provokemedia.com/long-reads/article/crisis-review-the-top-21-crises-of-2022-(part-3-of-3)