Culture- Subculture & Cross-Culture Assignment

Write a 1 pg summary  of  What went wrong?  In your  explanation  list* & describe 

the specific the cultural, subculture or cross-culture behavioral concepts  (covered in the lecture slides) on display in  this video.

 *Denote each behavioral concept in your summary by highlighting or using bold print.

Note: The more behavioral concepts you find & describe the higher your pts. 

Video: DoneWithDove: Racist soap ad creates social media furor

 https://youtu.be/-KHMs_iBATY