Achieving a Successful Denture Clinic
Running a dental clinic does not come easy. An exceptional day to day running of the business is needed so as to offer an exceptional patient experience. The experience a patient gets is key to defining retention rates of the dental business. It is therefore important for any dental clinic to remain organized and carry out the best practices. Below are some of the tasks that any denture clinic should engage in so as to be successful
Unique services/ Diversification of services offered in the denture clinics.
When a client visits a dental clinic, they not only want their problem solved but they also want to experience a service that will leave a lasting impression. To achieve this, a dental clinic must therefore identify those extra services that it can offer to give it a competitive advantage. It must scrutinize the market and offer oral health services that put it in a distinct perspective to get and retain a high number of clientele.
One of the ways of offering unique services includes having customized newsletters, brochures, postcards and a thorough social media content as a way of engaging with patients. This way, the patients are able to know what the company offers as well as promoting the business as the most ideal amongst others. Other services could include relines and repairs, all-on-4 services, sport mouth guards among others. This will attract customers with diverse demands thus increasing customer base duplicating to high profits.
Create an office culture
Office culture plays a key role in determining the relation between the employees themselves and also with the patients. There should be a proper communication model and a way of escalating issues that come up. The office culture revolves around the values, systems, behaviors, and expectations. The way the dental practice runs revolves around these pillars and they determine to a great extent, the success of the business.
Other things like the office décor, the physical environment also contribute to the office culture. When the office culture is tuned to rhyme with success, there is a boost in productivity, quality services and patient retention. In order to have a successful business culture, there should be regular meetings with staff on the day to day operations and if they are in synch with the long term goals of the business. The management should ensure that all employees are on the same page and that they are working on achieving the business objectives.
Strategic Location
The locality of the dental clinic is key to the type of clientele it is bound to attract. For instance, Smile signature dental clinic in Thailand attributes its success to the fact that the clinic is mainly located in top end shopping malls with key target market being the high end shoppers. Another way to choose a location is by having the clinic in a busy street where similar business operate for example a pharmacy. The key criteria is having it located in an area where many people visits the most including near temples, mosques or churches. This will ignite interest and make people aware of the clinic’s existence and therefore attract populations as they attend the social functions to the clinics as it saves on time and travelling costs.
Put in Place Flexible Financial Options
For one to be a successful dentist, they have to have a wide range of payment options. They should accept debit cards, cheques, cash and any other means of financing dental bills. In addition, they should accept any form of health insurance. This way, the dental clinic will have an undue advantage as most dental clinic only accept cash payments only.
Learn to engage
In any dental practice, what matters most is obtaining a set of royal patients that can regularly visit and who can recommend your practice to their friends. In any case, retaining existing patients is way cheaper than having to get new ones. To achieve this, the dental practice should have highly excellent service, convenient hours as well other extras that will create client loyalty. The business should ensure that trust levels between them and the clients is built to ensure lasting relationships.
Efficient Scheduling System
The dental clinic should have a proper system that allows for booking of appointments in a way that allows for better client flow, maximized productivity and a decreased stress for both the staff and the patients. The system should be such that it allows for better customer service.
Ensure high level of professionalism among the staffs.
A good dental clinic should focus its attention to the last detail on any procedure to be conducted to patients. Most people seeking dental care need to be certain that the dentists handling them are real professionals. The staff should be categorized on the basis of their dental practice, that is, oral surgeons, implantologists, periodontists, orthodontists, prosthodontists and endodontists. The staff should be encouraged to be members of dental associations so as to boost the clients’ confidence in them. Dentists should possess desirable traits that will attract customers to them and be able to attend to clients. Successful dentists should be extremely careful because they are operating on a very crucial part of human body bearing in mind that any misalignment would cause unnecessary pain to patients and even more costs. The dentists should also be encouraged to participate in community service and providing care to those in need.
Adopt the customer comes first attitude/ Empathy.
The staff should be ready to give a listening ear to the clients as they narrate their experiences in dealing with dental challenges. Some clients have issues neither related nor relevant to the service they need but they feel more comfortable if you give them more of your time. Profit should not be the topmost priority. Dentistry is a profession which can be turned into an income earning business but more so it’s a medical service that patients should trust.
Clean environment and welcoming atmosphere.
Clean environment is a major consideration for almost all clients. The whole facility should look tidy and without bad smell. It should be easy and fast to book an appointment in the clinic especially online. The dental clinic should have modern and efficient equipment to improve service delivery. The staff should create a friendly clean environment with the clients so that they feel comfortable with the clinic.
Use of high quality equipment and materials
The dental clinic should use the latest technology and equipment in order to give a satisfying customer experience. Customer prefers clinics that have not only quality services but also quality instrument and this is something the business should invest on.