DQ

USE YOUR OWN WORDS (AROUND 200 WORDS) TO ANSWER BELOW

AT LEAST ONE APA FORMAT REFERENCE, BE SPECIFIC RELATED TO MARKETING AREA

Discusses the importance of being “nimble” in all aspects of a firm’s operation – that is, to be in

a position to be maximally flexible, adaptable, and speedy in response to change.

● Identify two firms in two different industries that you believe exhibit a nimble nature in

their operations.

● What specific evidence leads you to believe these firms are nimble, especially in their

channel and supply chain activities?