Marketing Plan RubricContent
(130 points)

  • Submission includes all sections and is a cohesive marketing plan. 
  • Includes 1-page figure/chart/image for marketing plan timeline and 1-page figure/chart/image for how strategies are connected to your objectives.
  • Appendix includes the complete Product/Audience Match Strategy assignment and the complete Personal Marketing Strategy assignment, both of which follow their respective instructions.

(20 points)

  • Submission is one PDF (preferred) or Word document; 
  • Document is free of spelling errors, typos, grammatical errors. Document uses appropriate punctuation, capitalization, headings/subheadings, page numbering, and selected font family/size. 
  • Charts, graphs, figures and bullet points are used appropriately. 
  • Submission is easily read, uses full sentences when appropriate.