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https://www.mediafire.com/file/p15ruw7v2borfe3/small-business-management-theory-and-practice.pdf/file Chapter 5: Creating Customers (answer in 3-4 sentences) What is a USP and how do you develop oneW 1


https://www.mediafire.com/file/p15ruw7v2borfe3/small-business-management-theory-and-practice.pdf/file

Chapter 5: Creating Customers (answer in 3-4 sentences)

  1. What is a USP and how do you develop one?
  2. What are the the 5 elements of Customerizing and briefly describe the two most important or most interesting in your opinion.
  3. What are KPIs and why are they important to an early stage company?
  4. What are the 3 types of Sales Relationships and briefly describe each.
  5. What is the 10/30/60 Formula for marketing?
  6. What are the 6 Business Building Blocks and briefly describe the importance of each.