Importance of Sampling for the Consumer Products Industry

1. Introduction → why is this field important to study
2. Literature story/review → An exhaustive literature review of at least 15-20
papers highlighting
a) Why do Consumer products companies do sampling today? Is it effective
b) Does Sampling really get in loyal consumers
c) Evaluate sampling for different product types like personal care
(toothpaste, soap, etc), Household care (Auto dishwashing Detergent,
Laundry detergent, Cleaners), Personal wellness (Vitamins, minerals)
d) For which product categories sampling works and for which it doesn’t.
e) the complexity of multifunctional organizational dynamics
f) How do smaller brands with limited budgets innovate and disrupt the
market?
g) Understanding from successful Sampling techniques deployed by certain
companies
h) What are the more effective ways to sample products these days?
3. Conclusion → Provide thought leadership on progressing this field, based on
a concrete assessment of all possible papers. Highlight learnings, applicable areas of
future research, and ways to Sample in Consumer product companies’ basis learnings
from the above research