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MKT Module 3, Discussion 4: Analyzing Online Data

Module 3, Discussion 4: Analyzing Online Data

Introduction

In your initial thread, answer each of the following questions. Consider writing your responses in Word and then pasting them into your thread as to avoid the possibility of losing some of your work. Before you submit your initial or response posts, evaluate your work against the
Download Discussion Rubric

For this discussion, please follow the instructions below.

  • Think about some of your favorite famous brands (10 at least) and write them down.
    1. Go to their Instagram pages. On their page, you see the number of posts, followers, and people or entities they follow (I.e., ‘following’). Also, you can find out about each brand’s ‘value’, at (The 2020 World’s Most Valuable BrandsLinks to an external site.).
    1. Make an Excel spreadsheet and record the data. Refer to the ‘Sample Spreadsheet Download Sample Spreadsheet’ for guidance.
    1. Refresh your knowledge on ‘correlations’ by watching this video (Using Excel to calculate a correlation coefficient || interpret relationship between variablesLinks to an external site.).
    1. Is there a correlation between the value of the brand and the number of followers? Is it positive or negative?
    1. Is there a correlation between the value of the brand and the number of posts? Is it positive or negative?
    1. As a consultant for these brands, how would you explain these correlations? What do you advise the brands to do based on these correlations?
    2. Submit a report of all of the above steps through the discussion board.
    3. Submit a copy of the spreadsheet to the assignment – Module 3, Spreadsheet submission: Basic Online Matrics

Please refer to the syllabus for the due dates.

The following video illustrates more.

Citation: Macarty, Matt. Matt Macarty [YouTube channel]. Retrieved August 2021, from https://youtu.be/sGlsdHD-lcALinks to an external site..

Forbes Magazine. (n.d.). The 2020 world’s most valuable brands. Forbes. Retrieved October 19, 2021, from https://www.forbes.com/the-worlds-most-valuable-brands/#79610ca6119c.Links to an external site.

TxWes Discussion Forum Standard Rubric

TxWes Discussion Forum Standard Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeComprehension
32 ptsExemplary

Develops an initial post with an organized, clear point of view or idea using rich and significant detail

 27.2 ptsProficient

Develops an initial post with a point of view or idea using adequate organization and detail

 17.6 ptsNeeds Improvement

Develops an initial post with a point of view or idea but with some gaps in organization and detail

 0 ptsNot Evident

Does not develop an initial post with an organized point of view or idea
32 pts
This criterion is linked to a Learning OutcomeTimeliness
8 ptsExemplary

Submits initial post by date indicated in forum instructions

 6.8 ptsProficient

Submits initial post one day late

 4.4 ptsNeeds Improvement

Submits initial post two or more days late but before day five

 0 ptsNot Evident

Does not submit a post or submits five or more days late
8 pts
This criterion is linked to a Learning OutcomeEngagement
24 ptsExemplary

Provides relevant and meaningful response posts with clarifying explanation and detail

 20.4 ptsProficient

Provides relevant response posts with some explanation and detail

 13.2 ptsNeeds Improvement

Provides somewhat relevant response posts with some explanation and detail

 0 ptsNot Evident

Provides response posts that are generic with little explanation or detail
24 pts
This criterion is linked to a Learning OutcomeWriting (Mechanics)
16 ptsExemplary

Writes posts that are easily understood, clear, and concise using proper citation methods where applicable with no errors in citations

 13.6 ptsProficient

Writes posts that are easily understood using proper citation methods where applicable with few errors in citations

 8.8 ptsNeeds Improvement

Writes posts that are understandable using proper citation methods where applicable with a number of errors in citations

 0 ptsNot Evident

Writes posts that others are not able to understand and does not use proper citation methods where applicable
16