support@essaywritingexpert.orgCommunication measurement and evaluation has come a long way in just a decade. Finally, measurement has become the watchword and “results, results, results†the mantra of executives. Instead of viewing an organization’s communication as a kind of mystical intangible — intangible methods, intangible effects and intangible results — we now measure everything in our effort to build strong relationships with key publics and contribute to our organization’s success. This crucial step has finally made us strategic.
- Read Chapter 12 in its entirety before you start your discussion post assignment.
- Re-examine the research methodologies identified in Chapter 3.
- Determine and discuss how each of the Primary Research areas covered on pages 55-59 in your textbook can be converted to an evaluation tool and would work best for Comcast
- Discuss each of the following five areas:
- Focus Groups (discuss this area in a minimum of a paragraph)
- Copy and Product Testing (discuss this area in a minimum of a paragraph)
- Psychographic Studies (discuss this area in a minimum of a paragraph)
- Social Media Analytics (discuss this area in a minimum of a paragraph)
- Survey Research and Opinion Sampling (discuss this area in a minimum of a paragraph)
- I AM LOOKING FOR SPECIFICS! DO NOT GIVE ME A GENERAL OVERVIEW OF WHAT EACH AREA CAN DO, RATHER SPECIFICALLY DETAIL HOW EACH OF THESE FIVE AREAS WILL BE USED TO BEST SUIT Comcast
Use headers to identify each area
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