Part 1: Problem Definition and Research Question
Identify and outline the issue your organization is facing that could be addressed using data analysis. Define the key problem and its implications. Frame a clear and concise research question aimed at resolving the issue through data insights. For example, if sales performance is declining, the research question could be: “What factors are contributing to the drop in sales, and how can they be addressed?”
Part 2: Evaluation of Data Collection Methods
Examine the methods used to collect the data you are analyzing. If necessary, make educated assumptions about the data’s origin, such as customer surveys or sales transaction logs. Critique the reliability and validity of these methods, considering aspects like sample selection, data accuracy, potential biases, and coverage. Discuss whether the data collection approach aligns with the needs of your analysis and any limitations it might introduce.
Part 3: Data Analysis and Recommendations
Perform relevant data analysis activities to address your research question from Part 1. Use appropriate tools and techniques, such as descriptive statistics, trend analysis, or visualization methods, to uncover patterns and insights. Summarize your findings and formulate actionable recommendations to solve the identified problem. Present your results clearly, supported by evidence from your analysis. For instance, if sales decline is linked to specific regions, recommend targeted marketing strategies for those areas.