Response To Barthes Mythologies

  1. According to the article, what is myth and how does it function as a naturalizing agent?

2. What is a sign?What is its relation to myth?

3. If advertising is not an attempted sale of products  evidence shows that consumers are able to resist advertising in the imperative (12.)  but a clear expression of a culture and cultural belief then what does the iPod advert express about current culture?

4. What does the iPod advert presented in the article sell?

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