Type: Discussion Board Unit: Understanding Your New Target Market

****PLEASE NO PLAGIARISM, READ ASSIGNMENT DETAILS****

Write 400-600 words that respond to the following questions, 

PLEASE REVIEW THE ATTACHED PDF OF THE COURSE SCENARIO!!!

Target Segment Identification and Selection

• Define demographics, psychographics, and market segmentation.
• Using the attached course scenario as an example, identify and analyze (at a summary level) two potential target segments using demographics and psychographics that may meet the banks high-level strategic goals.

• Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the banks long-term strategic goals.