Value Proposition


Review this video link for a better understanding and appreciation of true meaning of value proposition and what it does for a company 

See page 34 of your textbook for some additional insight. Share your understanding and impressions of value proposition, especially at it pertains to present or past organizations for which you have worked.


Follow rubric guidelines

Specialized Knowledge – Student provides a strong introduction to the paper that gives a background of the situation and includes a great thesis statement; provides a strong conclusion.

Broad Integrative Knowledge  – Pulled research from 5 or more sources and at least 3 are from peer-reviewed sources.

Program Objective – Identified and discussed 3 important points required by the assignment description.

Course Objective  – provides 3+ examples of the points discussed in the paper and cites sources to support his/her findings.

Organization – Student organizes paper with APA style headings.

Grammar – Paper contains no errors.

APA – Paper contains 0-1 APA errors.

Paper length – Paper exceeds the length requirement and is 3 pages in length.

**Concept of Marketing: Applying the rubrics of ambition, value proposition, and content, how would you use these concepts for marketing your city?  Please refer to the local government of Armagh City in Ireland on page 31 of the textbook guide.



APA formatting Microsoft Word 2007.mp4 – YouTube