- What are two reasons in your opinion that entrepreneurs and small firms tend to be over-optimistic when evaluating new opportunities?
- What are the seven Porterian factors to be considered when evaluating a new opportunity and give your thoughts on two of them.
- What is the CPUV (Customer Perceived Utility Value) formula and why is the upper right quadrant of the CPUV chart on page 75 a danger to small-medium enterprises?
- Of the six startup check list factors on page 81, which two do you feel are the most important and why.
- Of the issues described under ‘Foreseeable Problems’ on page 90, select the one that stands out to you the most and describe why.
read chapter 3 short answers only, 2-4 sentences.
https://www.mediafire.com/file/p15ruw7v2borfe3/small-business-management-theory-and-practice.pdf/file