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Assignment Instructions:
The objective of this assignment is to help practice your writing skills on how to write an effective introduction which is one of the essential parts of any academic paper. To complete this assignment, you will pick one topic from your chosen field, better related to your specialization (MBA) and write an introduction on this topic, focusing on why you think it is important to explore this topic, what are the existing research gaps, what are the research questions to be answered, based on a thorough review of current research. It needs to be interesting, Rigorous, Impactful , concise, and can catch the attention of academic researchers, no more than six pages long, double-spaced .
My own topics suggestions :
I’m a Master’s student in Business Administration in China . As activities, I’m doing business by being an intermediary and helping people to buy items in China and I’m also selling online.
About my Supervisor study field :Management information , How to use information system to apply in management field.Impact of AI on label markets, Online advertising , digital marketing and so on .
So I want a topic related to what I do and also my supervisor field , that why I chose these topics . But you can also suggest some to me and we’ll chose one . The most important is the subject need to be interesting, Rigorous, Impactful and no one has ever mentioned it before.
- Using information systems to improve the efficiency of commercial intermediaries in China
- Challenges and opportunities of AI adoption in China’s small online retail businesses.
3-The impact of artificial intelligence on the transformation of business models in digital marketing: A study of intelligent information systems.
4-Using AI to create interactive advertising: How information systems are changing the relationship between brands and consumers.